6B04109 Marketing and market analytics

1. Possesses fundamental knowledge in marketing management, economics, and management, and is capable of lifelong self-learning.
2. Capable of constructive interaction and decision-making for the effective implementation of processes and achievement of goals within the commercial (marketing, logistics, etc.) and financial-production activities of an organization.
3. Demonstrates digital competence in business planning, organization, and marketing mix management to solve vital tasks through the most effective use of modern computer technologies.
4. Forms innovative business processes in the financial-production and commercial (marketing, logistics, etc.) activities of organizations through creativity, innovative thinking, and socially constructive activity.
5. Builds communication processes using language skills (listening, reading, speaking, and writing) in a multilingual environment and demonstrates tolerance and respect for historical and cultural heritage in production and business settings.
6. Creates conditions for the self-realization of personnel within the organization.
7. Possesses competencies for developing sustainable development ideas in the commercial (marketing, logistics, etc.) and financial-production activities of an organization and involves personnel in the process of rational resource utilization.

Formation of a highly educated individual capable of professional growth and mobility, possessing key and professional competencies in marketing, management, and business, and able to solve professional tasks in various sectors of the economy.

List of professions: Marketing Analyst, Marketing specialist; Marketer; Project manager; Industry and sector manager, Senior Economist, Economist (general profile)

Types of Activities: 70. Activities of head offices; management consulting 70.2 Management consulting activities 70.22 Business and other management consulting activities 70.22.1 Business and management consulting activities, 73. Advertising activities and market research 73.1 Advertising activities 73.11 Activities of advertising agencies 73.2 Market research and public opinion polling 73.20 Market research and public opinion polling

Objects: Organizations and enterprises of all forms of ownership (economic, financial, marketing, commercial, production-economic, and analytical departments of organizations and enterprises regardless of their type, form of ownership, and organizational-legal structure).