6B03202 PR-journalism

A professional has fundamental knowledge in the field of PR journalism, is capable of self-learning throughout his/her life, is capable of constructive interaction, decision-making to effectively achieve his goals in the field of media, shows digital competence to solve vital tasks with the most effective use of PR technologies, shows creativity, and social activity, communicates in different linguistic environments, showing tolerance, respect for historical and cultural heritage, participates in creating conditions for the self-realization of a potential audience, focuses on publications in the media about the rational use of natural resources and the formation of ideas for sustainable development.

Formation of a qualified specialist in PR-journalism, public relations specialist, program host, commentator, correspondent, TV/ radio news reporter, columnist with broad fundamental knowledge and competencies in the field of future professional activity.

Перечень профессий: PR-manager, web designer, web editor, journalist, literary employee, Manager of communication structure, moderator, Press Secretary, producer, Editor, advertising agent, Employee of the online publication, Public relations specialist, speechwriter, expert informant

Виды деятельности: PR activities, information and reference system, information and creative activities, Information-analytical, consulting and expert service, Organizational-management, investigative, Artistic and publicistic, Experimental research

Объекты: - domestic and foreign electronic and print media;
- domestic and foreign news agencies and news services under state and independent bodies;
- domestic and foreign publishing houses and printing complexes;
- press services of domestic and foreign state, commercial and public organizations;
- the structure and divisions of public relations in Kazakhstan and abroad;
- political, sociological and marketing research and consulting structures of Kazakhstan and foreign countries:
- network information structures;
- the market of entertainment services and promotions;
- press services;
- advertising agencies;
- online publications;
- PR companies.